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從行業(yè)切入

Starting from the industry

選題內(nèi)容可以是：當(dāng)老板的一天、當(dāng)快遞員的一天、當(dāng)主播的一天……去曬你的工作日常。

The topic can be: one day as a boss, one day as a courier, one day as an anchor... to showcase your daily work.

從工序過程切入

Starting from the process

拍攝你的產(chǎn)品是怎么加工、怎么售賣的；水果是怎么采摘的；美食是怎么一步步制作的等，這些內(nèi)容在抖音上還是很受歡迎的。

Shoot how your product is processed and sold; How fruits are picked; How food is made step by step, etc. These contents are very popular on Tiktok.

從情緒價值切入

Starting from emotional value

可以從這3方面入手：滿足用戶好奇、獲取信息、情緒價值。

You can start from these three aspects: satisfying user curiosity, obtaining information, and emotional value.

滿足用戶的好奇，蔓越莓是怎么采收的；

Satisfy users' curiosity about how cranberries are harvested;

使用戶獲得有用的信息，家庭版鹵肉飯如何制作；

Users can get useful information about how to make the family version of braised pork;

帶來情緒價值，看完整你的是你后感到很治愈。

Bringing emotional value, seeing what is complete about you feels very healing.

拍攝過程中節(jié)奏要快，可以使用大量的素材去切換畫面，加上卡點音樂，信息量給足，就會讓用戶覺得你的視頻有意思。

During the shooting process, the pace should be fast, and a large amount of material can be used to switch between images. With music and sufficient information, users will find your video interesting.

“切入點”體現(xiàn)就是視頻整體內(nèi)容體現(xiàn)出切入點，比如說“抽屜軌道怎么拆卸”，切入點是獲取信息，就會讓人覺得有收獲。

The "entry point" reflects the overall content of the video, such as "how to disassemble the drawer track". The entry point is to obtain information, which will make people feel fruitful.

短視頻腳本制作要點1：爆點前置

Key Points for Creating Short Video Scripts 1: Pre explosive points

你應(yīng)該經(jīng)常會刷到這樣的視頻，視頻中--吸引人的部分會在視頻的開頭出現(xiàn)，這就是爆點前置，即將--經(jīng)常的內(nèi)容提到--前，比如烹飪類的視頻肯定會把成品菜在視頻的開頭進(jìn)行成品展示。

You should often browse videos like this, where the most attractive part of the video will appear at the beginning of the video, which is the "pop point" front, bringing the most frequent content to the forefront. For example, cooking videos will definitely display the finished dishes at the beginning of the video.

短視頻腳本制作要點2：拍攝節(jié)奏

Key Points for Short Video Script Production 2: Shooting Rhythm

拍攝過程中節(jié)奏要快，信息量要足，千萬不要拖拉，否則很容易讓用戶還沒有看完就直接劃走。記住想要獲得更多用戶的觀看，短視頻節(jié)奏要控制好，畫面有視覺沖擊力才行。

During the shooting process, the pace should be fast and the amount of information should be sufficient. Do not procrastinate, otherwise it is easy for users to swipe away before they have finished reading. Remember that in order to gain more user viewing, the rhythm of short videos needs to be well controlled and the visuals have visual impact.

短視頻腳本制作要點3：切入點體現(xiàn)

Key points for creating short video scripts 3: Presentation of entry points

切入點體現(xiàn)，就是視頻整體內(nèi)容體現(xiàn)出你的切入點。比如你的切入點是想要滿足用戶好奇，讓用戶獲取更多有用信息，所以視頻你看完之后就要讓用戶有所收獲。

The entry point is reflected in the overall content of the video, which reflects your entry point. For example, your entry point is to satisfy users' curiosity and enable them to obtain more useful information, so after watching the video, you need to make users gain something.