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剛剛（9月12日），百家號(hào)官方賬號(hào)“百度創(chuàng)作者官方助手”發(fā)布了一則重要公告，宣布了一個(gè)重大變化：百家號(hào)的名稱不再受到唯一性的限制。在過去，為了確保平臺(tái)上的內(nèi)容質(zhì)量并避免用戶在搜索和關(guān)注時(shí)產(chǎn)生混淆，百家號(hào)平臺(tái)明確規(guī)定每個(gè)賬號(hào)的名稱必須是獨(dú)一無二的。這種唯一性的要求不僅有助于維護(hù)平臺(tái)的秩序，還確保了用戶能夠準(zhǔn)確地找到他們所關(guān)注的賬號(hào)。

Just now (September 12th), the official account of Baijiahao, "Baidu Creator Official Assistant," released an important announcement announcing a major change: the name of Baijiahao is no longer subject to uniqueness restrictions. In the past, in order to ensure the quality of content on the platform and avoid confusion for users when searching and following, the Baijiahao platform explicitly stipulated that the name of each account must be unique. This requirement of uniqueness not only helps maintain order on the platform, but also ensures that users can accurately find the accounts they follow.

同時(shí)，這也保護(hù)了原創(chuàng)作者的權(quán)益，避免了因?yàn)槎鄠€(gè)賬號(hào)使用同一名稱而可能引發(fā)的版權(quán)問題和混淆。此外，這種唯一性的要求也被視為對(duì)內(nèi)容創(chuàng)作者的一種鼓勵(lì)，激勵(lì)他們創(chuàng)造具有獨(dú)特性和辨識(shí)度的品牌名稱，從而增強(qiáng)個(gè)人或企業(yè)的品牌形象。然而，隨著近年來的發(fā)展，百家號(hào)作為自媒體平臺(tái)的活躍度并沒有達(dá)到預(yù)期的效果。為了更好地滿足創(chuàng)作者的需求，提升平臺(tái)的自由度，并讓每一位創(chuàng)作者都能夠更加自由地選擇自己的賬號(hào)名稱，更好地展現(xiàn)個(gè)人特色與品牌影響力，官方?jīng)Q定正式解除賬號(hào)名稱的唯一性限制。這一決策無疑是一個(gè)具有挑戰(zhàn)性的改變。

At the same time, this also protects the rights of original authors and avoids copyright issues and confusion that may arise from multiple accounts using the same name. In addition, this requirement for uniqueness is also seen as an encouragement for content creators, motivating them to create unique and recognizable brand names that enhance their personal or corporate brand image. However, with the development in recent years, the activity of Baijiahao as a self media platform has not achieved the expected effect. In order to better meet the needs of creators, enhance the freedom of the platform, and allow every creator to choose their own account name more freely, and better showcase their personal characteristics and brand influence, the official has decided to officially lift the restriction on the uniqueness of account names. This decision is undoubtedly a challenging change.

對(duì)于創(chuàng)作者來說，這意味著他們可以更加自由地選擇自己喜愛的名稱，不必再擔(dān)心與其他賬號(hào)重復(fù)。而對(duì)于平臺(tái)來說，這既是一次機(jī)遇也是一次考驗(yàn)。一方面，這可能會(huì)吸引更多的創(chuàng)作者加入，增加平臺(tái)的多樣性和活躍度;另一方面，這也可能帶來一些管理上的挑戰(zhàn)，如如何確保內(nèi)容的質(zhì)量和避免名稱上的混淆。END

For creators, this means they can more freely choose their favorite names without worrying about duplication with other accounts. For the platform, this is both an opportunity and a test. On the one hand, this may attract more creators to join, increasing the diversity and activity of the platform; On the other hand, this may also bring some management challenges, such as how to ensure the quality of content and avoid confusion in names. END