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1、權(quán)力下放和完成核心職能

1. Decentralization of power and completion of core functions

微信apple定位為“易用”，相當(dāng)于輕量級(jí)的APP。微信APPle細(xì)化了APP的功能，有針對(duì)性地保留了核心功能，提高了問(wèn)題解決的準(zhǔn)確性。

WeChat Apple is positioned as "user-friendly", equivalent to a lightweight app. WeChat App has refined the functions of the app, retaining core features in a targeted manner, and improving the accuracy of problem solving.

2、堪比APP，用戶體驗(yàn)好

2. Comparable to an app, with a good user experience

在用戶體驗(yàn)方面，微信小程序有自由填寫的模塊，能夠上傳高清頭像。還能進(jìn)行產(chǎn)品視頻的投放，在用戶體驗(yàn)方面不比原生應(yīng)用差。

In terms of user experience, the WeChat mini program has a freely filled module that can upload high-definition avatars. It is also possible to advertise product videos, which is not inferior to native applications in terms of user experience.

3、解放用戶手機(jī)空間，節(jié)省流量

3. Liberate user phone space and save traffic

微信小程序不需要進(jìn)行安裝，也不需要進(jìn)行下載，低消耗，不會(huì)侵占用戶的手機(jī)空間，幫助用戶節(jié)省流量。同時(shí)可以快速保存在手機(jī)桌面上，方便二次使用。這方面完全是比原生APP好得多。

WeChat mini programs do not require installation or downloading, are low in consumption, do not occupy user's phone space, and help users save data. At the same time, it can be quickly saved on the mobile desktop, making it convenient for secondary use. This aspect is much better than native apps.

4、成本低、門檻低、操作簡(jiǎn)單

4. Low cost, low threshold, and simple operation

開發(fā)一個(gè)原生APP要十幾萬(wàn)，而微信小程序開發(fā)成本相對(duì)較低，入門門檻低，應(yīng)用流程簡(jiǎn)單，后臺(tái)操作也非常容易。

Developing a native app costs tens of thousands, while developing WeChat mini programs has relatively low costs, low entry barriers, simple application processes, and very easy backend operations.

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