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選品上貨

Product selection and loading

新店可以直接跟品，參考同行新出的爆品。

New stores can directly follow the products and refer to newly released explosive products from peers.

在電商羅盤，選擇商品卡成交，找到商品榜單，看新上榜的品，第一時間上架。

On the e-commerce compass, select the product card to make a transaction, find the product list, see the newly listed products, and list them as soon as possible.

價格可以比同行低1-2塊，不用低太多，低于正常市場價，也容易被判違規(guī)引流商品。

The price can be 1-2 yuan lower than that of peers, so there is no need to lower it too much. If it is lower than the normal market price, it is also easy to be judged as violating regulations to attract products.

除了跟品之外，應(yīng)季熱銷商品也可以上。比如冬天的圍巾帽子手套等，還有年節(jié)的紅包都是應(yīng)季熱門商品，比較容易出單。

In addition to following products, seasonal hot selling products can also be listed. For example, winter scarves, hats, gloves, and red envelopes for holidays are popular seasonal items that are relatively easy to sell.

我們也整理了一份抖店選品文檔，適合新手直接參考的，

We have also compiled a product selection document for Douyin stores, which is suitable for beginners to refer to directly,

第二步，標(biāo)題優(yōu)化

Step 2, optimize the title

優(yōu)化標(biāo)題的可以給商品帶來更多搜索流量。

Optimizing the title can bring more search traffic to the product.

因為抖店商品標(biāo)題的完整性、準(zhǔn)確性不僅會影響搜索流量，還會影響用戶獲取商品的有效信息。

Because the completeness and accuracy of Douyin store product titles not only affect search traffic, but also affect the effective information users can obtain about the products.

簡單點說，要獲取自然流量，就一定要優(yōu)化商品標(biāo)題。

Simply put, to obtain natural traffic, it is necessary to optimize product titles.

第三步，破零冷啟

Step 3: Breaking Zero Cold Start

一般情況下，你做截流的商品上架之后會有自然流量出單，但也不排除商品就是沒流量出不了單。

In general, after the products you have intercepted are listed, there will be natural traffic for orders, but it cannot be ruled out that the products cannot be ordered without traffic.

這種情況下可以做一波動銷。

In this case, a wave of dynamic sales can be done.

可以直接把商品鏈接分享出去，讓親朋友好友幫你下單，然后正常發(fā)貨，先破零，幫助商品入池，會有流量推薦。

You can directly share the product link and have your friends and family place an order for you. Then, you can ship the product normally, breaking the zero mark first to help the product enter the pool, and there will be traffic recommendations.

另外，也可以通過投千川商品卡，給商品拉銷量，有效訂單30單之后，店鋪可以出體驗分，然后你就可以對接達人，后續(xù)就會有更多的訂單了。

In addition, you can also increase sales by investing in Qianchuan product cards. After 30 valid orders, the store can earn experience points, and then you can connect with influencers, and there will be more orders in the future.

第四步，帶圖好評

Step 4, praise with pictures

抖店后臺設(shè)置滿贈活動，讓用戶給帶圖好評可以返紅包等。商品有買家秀之后，能刺激更多用戶下單，從而提高商品鏈接權(quán)重，獲取更多流量推薦。

The Douyin store backend has set up a full gift promotion, allowing users to give positive reviews with pictures and receive red envelopes. After the product has a buyer show, it can stimulate more users to place orders, thereby increasing the weight of product links and obtaining more traffic recommendations.

第五步，提升并維護體驗分

Step 5, improve and maintain the experience score

你的店鋪開始出單之后，第一時間把貨都發(fā)出去，不要超時。有簽收的訂單第一時間發(fā)送滿贈提醒，讓用戶知道有好評返現(xiàn)的活動，獲得更多好評。

After your store starts placing orders, send out all the goods as soon as possible without exceeding the deadline. Send a full reward reminder for orders that have been signed for as soon as possible, letting users know that there is a cashback activity for positive reviews, and getting more positive reviews.