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內(nèi)容標簽匹配

Content label matching

一篇筆記發(fā)布以后，會被系統(tǒng)拆分成N個標簽，然后去推送給--近有同樣內(nèi)容喜好的用戶

After a note is published, it will be split into N tags by the system and pushed to users who have similar content preferences recently

內(nèi)容側(cè): 一篇筆記不管是圖片還是文案，會被系統(tǒng)按照標簽去區(qū)別和理解

Content side: A note, whether it is an image or a copy, will be distinguished and understood by the system according to its labels

用戶側(cè): 用戶--近的閱讀喜歡也是會被系統(tǒng)按照標簽進行分類和匹配。

User side: Users' recent reading preferences will also be classified and matched by the system based on tags.

本質(zhì)上，是一種內(nèi)容標簽對用戶標簽的匹配

Essentially, it is a match between content tags and user tags

筆記推送給用戶后，根據(jù)用戶的一系列交互行為，給筆記打上內(nèi)部分數(shù)，以決定是否要繼續(xù)推給其他更多用戶。這個評分體系在小紅書內(nèi)部稱為CES

After the note is pushed to the user, an internal score is given to the note based on the user's series of interactive behaviors to determine whether to continue pushing to more other users. This rating system is called CES internally in Xiaohongshu

小紅書流量分發(fā)機制及算法

Xiaohongshu Traffic Distribution Mechanism and Algorithm

CES計算方法

CES calculation method

點贊1分 + 收藏1分 + 轉(zhuǎn)發(fā)4分 + 評論4分 + 注8分

1 point for likes, 1 point for favorites, 4 points for reposts, 4 points for comments, and 8 points for annotations

時至今日，算法的判斷指標相較以前更加豐富和多元化，綜合在小紅書內(nèi)的投放實踐經(jīng)驗，如今平臺更側(cè)重以下幾項:

Today, the judgment indicators of algorithms are more diverse and diverse compared to before. Based on practical experience in advertising in Xiaohongshu, the platform now focuses more on the following:

點擊率、互動率、完播率、互動值

Click through rate, interaction rate, completion rate, interaction value

小紅書流量層級

Xiaohongshu Traffic Hierarchy

1級流量層級一筆記瀏覽量約0一200

Level 1 traffic level 1 note views approximately 0-200

只要筆記不涉及違規(guī)情況，不管你的筆記內(nèi)容質(zhì)量如何，都能獲得200左右的閱讀

As long as the notes do not involve any violations, regardless of the quality of your notes, you can get around 200 readings

2級流量層級一筆記瀏覽量約200-500

Level 2 traffic level 1 note views approximately 200-500

屬于正常流量，大多數(shù)的賬號都能達到2級流量層級，比較容易，說明賬號無違規(guī)情況。

Belonging to normal traffic, most accounts can reach level 2 traffic level, which is relatively easy, indicating that the account has no violations.

3級流量層級一筆記瀏覽量約500-2000

Level 3 traffic level 1 note views approximately 500-2000

說明賬號狀態(tài)正常，筆記內(nèi)容質(zhì)量還可以，但是互動率/點擊率相比大盤平均數(shù)據(jù)略低，只能進入到第3流量層級，到達這一層級已經(jīng)超越80%的小紅書賬號，內(nèi)容質(zhì)量上請繼續(xù)努力。

The account status is normal, and the quality of note content is decent. However, the interaction rate/click through rate is slightly lower than the average data of the large market, and can only enter the third traffic level. Xiaohongshu accounts that have exceeded 80% of this level have reached this level. Please continue to strive for content quality.

4級流量層級一筆記瀏覽量約2000一2w

Level 4 traffic level 1 note views approximately 2000-2w

說明內(nèi)容已經(jīng)獲得了不錯數(shù)據(jù)，具有小爆款的潛質(zhì)數(shù)據(jù)在持續(xù)爬升。

The content has obtained good data, and the potential data for small blockbusters continues to climb.

5級流量層級一筆記瀏覽量約2w-10w

Level 5 traffic level 1 note views approximately 2w-10w

5級流量池是自然流量的--后一關(guān)，依然是用戶互動數(shù)據(jù)決定是否進入下一流量層級

Level 5 traffic pool is the last level of natural traffic, and it is still the user interaction data that determines whether to enter the next traffic level

6級流量層級一筆記瀏覽量約10W-100w

Level 6 traffic level 1 note views approximately 10W-100w

已經(jīng)進入熱門筆記門檻，達到這個階段的筆記已經(jīng)具備一定的稀缺性，用戶互動數(shù)據(jù)比較好，也是從這一層級開始測試更多用戶后端數(shù)據(jù)

Having entered the threshold of popular notes, notes at this stage are already somewhat scarce, and user interaction data is relatively good. Starting from this level, we will test more user backend data

7級流量層級一筆記瀏覽量約10W-100w

Level 7 traffic level 1 note views approximately 10W-100w

筆記進入這一層級就說明已經(jīng)成為爆文，不管是用戶互動數(shù)據(jù)還是用戶后端數(shù)據(jù)，都有不錯的表現(xiàn)也是從這一層級開始就有人工層面的干預(yù)了，比如價值觀是否符合社區(qū)?加權(quán)推薦后是否存在輿情風險?是否存在版權(quán)風險?用戶觀感是否優(yōu)質(zhì)?

Entering this level of note taking indicates that it has become a hot topic. Both user interaction data and user backend data have performed well, and there has been manual intervention since this level, such as whether values align with the community? Is there public opinion risk after weighted recommendation? Is there a copyright risk? Is the user's appearance high-quality?

8級流量層級一筆記瀏覽量約500w+

Level 8 traffic level 1 note views approximately 500w+

難得一見的大流量爆文，用戶互動數(shù)據(jù)和用戶后端數(shù)據(jù)表現(xiàn)都非常出色，遠高于大盤平均數(shù)據(jù)，且獲得了平臺的加權(quán)推薦，算是平臺的香餑餑，這個階段的內(nèi)容一般是熱點新聞/時事之類的居多，頭部博主想要達到這個數(shù)據(jù)的流量，也非常困難

A rare high traffic explosive article, with excellent performance in user interaction data and user backend data, far higher than the average market data, and receiving weighted recommendations from the platform, it is considered a hot topic of the platform. At this stage, the content is usually hot news/current affairs, and it is also very difficult for top bloggers to reach the traffic of this data

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